Cold Bites is an ice cream brand that focus on delivering an exciting eating experience for ice cream lovers. The concept of this brand focus on how ice cream can lead to a positive effect on those around them. It is aimed to attract families and also audiences at the age of 16-30. The brand is designed for a hypothetical client and the product will be sold at supermarket such as Woolworths, Coles and Aldi. The project was constructed as a matchbox style packaging where the user will then slide the package and then receives a fulfilment message that says “Enjoy your tasty Cold Bites”.