During my experience in working at the in-house design studio, I had been given a brief on creating a visual identity and promotional poster that reflects the third year music student from Western Sydney University. The students are currently in their final year of their degree and are ready to showcase their music work. The aim for this design was to promote the performance events for the students and also promote Western Sydney University as a place to study music at a tertiary level. For the poster design, I decided to create a positive and peaceful feel that creates harmony throughout the poster. Where as for the visual identity, I decided to go for an edgy and loud look for the logo. This gives a strong contrast between logo and the poster because of the two different concepts. However, it also help to demonstrate the idea that there are different type of music that will be played at the showcase.